I’m Not Dead Yet! Just Changing the rules to make it look like I’m all Good!

So the fine print here is that:

• Sam Adams is the top craft brewer, accounting for 8% of the segment. Only problem is that they are doing better selling the other stuff besides beer (cider, tea, hard-seltzer...)
• Beer is actually in decline from a volume point of view, although you might not know that based on all the attention the industry demands
• Lobbyists manipulate numbers and facts to twist the story for their cause (no news there)

read the full article here